An independent Shopify and web studio. The design you see, and the systems you don't.

Led by a former Head of Ecommerce.

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Services Shopify, web and everything underneath

01Shopify builds

Custom themes on Shopify's own architecture, so every page stays editable by your team.

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Version controlled from day one
Large catalogues
International markets
Warehouse and stock integrations
Structured data
Product feeds
Tracking
Theme migrations
Replatforming to Shopify
Metafields and custom content

02Websites

Brand and editorial sites for businesses that sell offline, or not online yet.

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Static and fast
Accessible
Easy to edit
Enquiry and booking forms
Local search
Privacy-friendly analytics
Domains, DNS and email
Secure by default
Hosting and care
Moving from WordPress, Wix or Squarespace

03Design and branding

Identity, typography, art direction and print, designed by hand as a system from the start.

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Identity
Logos
Brand refreshes
Typography
Colour systems
Brand guidelines
Art direction
Campaign design
Photography direction
Lookbooks
Motion
Iconography
Web and email design
Social templates
Packaging

04Email marketing

Email platforms set up and cleaned up properly, so your emails reach the inbox, not spam.

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Klaviyo
Other email platforms
SPF, DKIM, DMARC
List hygiene
Segmentation
Flows
Deliverability
Sign-up forms
Platform migrations

05Care plans

A fixed monthly plan with security built in, from £500 a month + VAT.

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Monthly development hours
Regular scheduled theme checks
Access and activity log reviews
App security checks
Backups with test restores
Email spoofing protection
Same-day security fixes
Shopify changes flagged early

06Audits

Fixed-price website audits, with a ranked list: what's broken, what's risky, what to fix first, and how to keep it fixed.

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Security
Apps, scripts and access
Data and consent
Speed and accessibility
Tracking and measurement
Search and structured data
Product feeds
Email
App and theme bloat
Second opinions on AI-built sites

The standard How every site is built

Every site meets the same standard, inside and out. Considered design and clean, documented code, with nothing it doesn't need. Every change version controlled and reviewed before release. Secure, private and compliant from the start, and checked after launch.

Considered design
Clean, readable code
Every change on record
Fast and accessible
Privacy by design
No lock-in

Studio Who you work with

Founded by Grant Davies, formerly Head of Ecommerce for brands including Stone Island, C.P. Company and Agent Provocateur. You deal with him directly, start to finish. Based in Market Harborough, Leicestershire, working with clients across the UK and internationally.

Specialists in design, motion, art direction and photography join project by project. Paid search and social are run by specialist partners, with the infrastructure set up here first.

Tools

The right tools, used properly

Commerce: Shopify, Liquid, Horizon, Shopify CLI, Matrixify
Build and hosting: Astro, GitHub, GitHub Actions, Vercel, Cloudflare
Email: Klaviyo, Mailchimp and other market leaders
Search and data: Google Analytics, Google Merchant Center, Search Console, Bing Webmaster Tools, PageSpeed Insights, Plausible
Design: Figma, Adobe Creative Cloud
Engineering: Claude Code, Python, Node.js